universal electronics
annual report

None of Universal Electronics’ success would be possible without the brilliance and dedication of the minds behind the making of its product to connect with the needs of individuals who sing its praises. This annual report was intended to feature the true power behind the success, actual people meeting the needs of other people. The theme “We Connect” was chosen to illustrate this idea in the simplest terms; ie. we connect to people to connect them to their devices in the simplest way possible.

This concept was conveyed with the use of clean, simple, graphic line diagram of connection, paired with very real and intimate candid portraiture of the dedicated people developing this product, and the very real way that the product is integrated into the daily lives of many.

Client: Universal Electronics
Creative Direction/Design: Christy Van Deman
Copywriting: Sarah Thailing
Photography: Rick Chou