UCLA ANDERSON
School of Management

UCLA Anderson School of Management needed a recruitment and curriculum brochure package to give to potential students describing the advantages of this school above any other. The creative team at BHI worked with UCLA to craft a message that highlighted the most progressive and cutting edge aspects of this school, and the city in which it resides, set in the backdrop of the beautiful modern-historic UCLA campus.

The visual elements and pacing connote a future thinking, fast paced, institution prepared to adapt to a quickly changing business landscape. Non-traditional design thinking, paired with a restrained clean and organized aesthetic conveys the feeling of a rich, and professionally respected institution offering the highest quality business education.

Studio: Big Honkin’ Ideas
Creative Director: Karl Kristkeitz
Copywriter/Creative Direction: Larre Johnson
Art Direction, Typography and Design: Christy Van Deman